Farida Sobowale (House of Phreedah) Biography

Farida Sobowale is a Nigerian socialite and entrepreneur who is the founder and CEO of House of Phreedah, a skin care and spa company based in Lagos. She is also known for her lavish lifestyle and extravagant wedding that reportedly cost over N100 million. However, she recently made headlines for a different reason: her attempted suicide on the Third Mainland Bridge.

In this blog post, we will explore the life and career of Farida Sobowale, as well as the circumstances that led to her tragic incident. We will also answer some of the common questions that people have about her.

Who is Farida Sobowale?

Farida Sobowale was born in Lagos, Nigeria, to a wealthy family. She attended Corona School in Ikoyi and later graduated from the University of Lagos with a degree in Business Administration. She also holds a diploma in Cosmetology from the London School of Beauty and Makeup.

She started her business, House of Phreedah, in 2010, after discovering her passion for skincare and beauty. She offers a range of products and services, such as facials, body scrubs, massages, waxing, pedicure, manicure, and makeup. She claims that her products are made from natural ingredients and are suitable for all skin types.

She has a loyal clientele that includes celebrities, politicians, and socialites. Some of her notable customers are actress Iyabo Ojo, singer Tiwa Savage, and former governor Akinwunmi Ambode. She also has a large following on social media, where she showcases her products and lifestyle.

She is married to Demola Sobowale, a businessman and politician who is the son of former Ogun State governor Gbenga Daniel. They tied the knot in a lavish ceremony in December 2021, which was attended by many prominent personalities. They have two children together: a son and a daughter.

Why did Farida Sobowale attempt suicide?

According to reports, Farida Sobowale attempted suicide on August 17, 2023, after her marriage hit the rocks. It was alleged that her husband had moved out of their home to be with another woman he had been dating before their wedding. This caused Farida to suffer from depression and emotional breakdown.

On that fateful day, she drove her Lexus SUV to the Third Mainland Bridge, got out of the car, and was about to jump into the lagoon when she was rescued by some passersby who noticed her strange behaviour. They held her back and consoled her until the police arrived.

A video of the incident went viral on social media, showing Farida sobbing and screaming that she wanted to end her life. She was later taken to a police station for questioning and counselling. Watch the video below.

WATCH: Lagos Socialite And Owner Of House Of Phreedah, Farida Sobowale, Prevented From Jumping Into Lagos Lagoon pic.twitter.com/VmBAgoN4uW

— Sahara Reporters (@SaharaReporters) August 18, 2023

How is Farida Sobowale doing now?

Since the incident, Farida Sobowale has been receiving support and prayers from her friends, family, and fans. Her close friend and actress Iyabo Ojo revealed that she had spoken to Farida moments before she attempted suicide and that she was unaware of what she was going through. She expressed her gratitude to God for saving her life and urged people to be kind and compassionate to others.

Farida has also taken to social media to thank everyone who reached out to her and assured them that she was doing fine. She posted a picture of herself smiling with the caption: “I’m fine guys…thank you for your love and support…God bless you all.”

She also shared a video of herself dancing with her children at home with the caption: “Life is beautiful…I’m grateful for my kids…they are my everything.”

She has not commented on the status of her marriage or the reason for her suicide attempt.

What is House of Phreedah?

House of Phreedah is a skincare and spa company founded by Farida Sobowale in 2010. It is located at No 8b Fabac Close off Ligali Ayorinde Street Victoria Island Lagos. It offers various products and services for skincare and beauty needs, such as:

• Facials: This includes deep cleansing facials, acne facials, anti-ageing facials, brightening facials, hydrating facials, etc.
• Body scrubs: This includes coffee scrub, chocolate scrub, honey scrub, coconut scrub, etc.
• Massages: This includes Swedish massage, deep tissue massage, aromatherapy massage, hot stone massage, etc.
• Waxing: This includes full body waxing, bikini waxing, Brazilian waxing, etc.
• Pedicure and manicure: This includes classic pedicure and manicure, gel pedicure and manicure, French pedicure and manicure, etc.
• Makeup: This includes bridal makeup, party makeup, photoshoot makeup, etc.

House of Phreedah also sells its own range of skincare products online and offline. Some of its products are:

• Phreedah Glow Soap: This is a soap that claims to brighten, exfoliate, and moisturize the skin. It contains honey, lemon, turmeric, and coconut oil ingredients.
• Phreedah Glow Cream: This is a cream that claims to nourish, hydrate, and lighten the skin. It contains shea butter, almond oil, vitamin E, and liquorice extract.
• Phreedah Glow Oil: This is an oil that claims to enhance, smooth, and glow the skin. It contains ingredients such as carrot oil, argan oil, jojoba oil, and rosehip oil.
• Phreedah Glow Scrub: This is a scrub that claims to remove dead skin cells, unclog pores and improve skin texture. It contains ingredients such as sugar, coffee, oatmeal, and milk.

House of Phreedah has a website (www.houseofphreedah.com) where customers can book appointments, order products, and read testimonials. It also has an Instagram page (@house_of_phreedah) where it posts pictures and videos of its products, services, and customers.

Net Worth

Her net worth is not available at the moment.

Conclusion

Farida Sobowale is a Nigerian socialite and entrepreneur who is the founder and CEO of House of Phreedah, a skin care and spa company. She is also known for her lavish lifestyle and extravagant wedding. However, she recently attempted suicide on the Third Mainland Bridge after her marriage collapsed. She was rescued by some passersby and taken to a police station. She has since recovered from the incident and thanked everyone who supported her. She has not commented on the reason for her suicide attempt or the status of her marriage. She continues to run her business and take care of her children.

We hope this blog post has given you some insight into the life and career of Farida Sobowale. If you have any questions or comments, please feel free to share them below. Thank you for reading!